Unlocking New Paths: Digital Marketing & AI for Local SMEs in Tamale
On 28th to 30th April 2025, in Tamale, a group of 10 determined small business owners gathered at the Martha Inspires Foundation Office with one thing in common, an eagerness to learn how digital tools could help them grow their businesses.
For many of these entrepreneurs, terms like SEO, content strategy, or AI-generated captions were entirely new. But by the end of Thrive Nest Ghana’s digital marketing training session, organized in partnership with GEM-Ghana, they were enlightened with possibilities.
This wasn’t just another workshop. It was a turning point.
Over the course of the session, participants were introduced to the fundamentals of digital marketing, how to create compelling content, understand their audience, and show up consistently online. But what truly sparked their interest was the integration of Artificial Intelligence. They explored simple, accessible AI tools that could help them design flyers, generate marketing ideas, and even write captions all within minutes.
That’s the heart of our work at Thrive Nest—empowering people with the right tools to tell their stories, reach new markets, and thrive in the digital age.
As we continue to support underserved entrepreneurs, we’re reminded that digital literacy is not a luxury, it’s a lifeline. And with just a little support, innovation is possible anywhere.
Bit by bit, we’re building a more inclusive digital future.