Digital Inclusion for Craft Enterprises (DICE)

Mastercrafts in Ghana’s informal apprenticeship sector hold immense practical skills but often lack visibility, digital confidence, and financial knowledge needed to grow sustainable businesses. With access to smartphones rising, there is an opportunity to empower this group using tools they already own.

This program will bridge the digital and financial knowledge gap among selected Mastercrafts by equipping them with skills in digital literacy, branding, social media marketing, and financial literacy. These are key for growth, visibility, and long-term resilience in today’s economy.

Goal and Objectives

Goal:
To empower Mastercrafts in the informal sector with digital and financial skills to grow their businesses, attract more clients, and improve digital visibility

Objectives:

Provide basic to intermediate digital literacy training tailored to craft enterprises.
Introduce participants to digital marketing and online customer engagement.
Equip participants with financial literacy skills to manage business finances effectively.
Promote digital inclusion and innovation by making technology accessible and relevant to informal sector work.
Support participants to build a small digital presence (WhatsApp, Facebook)

Selection Criteria

Aged 18–40
Currently operating as a Mastercraft in a recognized trade
Owns and uses a smartphone
Willing to commit to weekly sessions and mentorship follow-up

Training Modules

Digital Literacy & Safe Internet Use
Smartphone Photography & Content Creation
Social Media for Business Growth
Financial Literacy for Micro-Businesses
- Topics: Pricing, income/expense tracking, savings, mobile money safety
Digital Branding & Customer Engagement
- Final session with a showcase, feedback, and certificate presentation